Fitzroy cafe Napier Quarter is banning takeaway coffee in a bid to get its customers to slow down. "Our customers are all locals and they enjoy the ritual and part of their day is sitting down and having a coffee or pastry," owner Daniel Lewis says. "There is a conglomerate of people standing around with backpacks, on their phones, and it takes away from the experience. It's turning into a takeaway generation, it's not what we are about." While Mr Lewis said he ran the financial risk of losing around $2500 a week in takeaway coffee sales, he was hopeful he would attract customers by giving them discounted coffee and a new mindset.
“I’m trying to get people to savour the experience of having a coffee. You have a knock off glass of wine after work and it’s about sitting down and talking to people, you wouldn’t put that in a takeaway cup and hop on the tram,” he said.